The EFF and Clicks agreed that the advert posted on their site is offensive and racist and clicks take full responsibility for the advert distributed on its website. This led to EFF expressed disappointment to the way Clicks handled the matter. EFF believe we are all human and we must all be treated as such. EFF still discredit anyone or any organisation with racist mentality.
“EFF made it clear that days of apologies and sorry are over and they must be consequences for racism” due to this EFF has outlined ways which Clicks can adhered to for further trading and reopening of their stores. Here are some of things EFF and Clicks agreed on, “Clicks expresses its remorse to all south African, black women in particular, for the racist Tresemme SA advert it published on its website.” The second is Clicks will withdraw all Tresemme SA products from its entire store and replace them with local produced products.
In addition, clicks will donate a minimum of 50 000 sanitary towel (pads) 50 000 sanitizers and mask to rural informal settlement identified by EFF. Clicks will award a scholarship to five students to pursue pharmaceutical qualifications in the next academic year 2021. All five must be black, rural, African female and orphaned by HIV and AIDS and The EFF will work with law enforcement agencies to ensure that agent provocateurs involved in the vandalism of clicks stress are brought to book.